When I first got my hands on an Apple Vision Pro early this year, it felt like magic. I loved the $3,500 “spatial computing” headset, even though I couldn’t really figure out what it was for. For weeks, I took it everywhere, enduring judgmental glares (or were they jealous stares?) from colleagues at the office,…
Every year, Apple and Google announce major software updates that bring new features to our smartphones, like cosmetic overhauls to the home screen, stronger privacy protections and fun messaging tools. This year, the changes will feel more radical because the companies are focusing on reinventing our phones with artificial intelligence. At its annual software developer…
Nearly two years after OpenAI ignited a race to add generative artificial intelligence into products, Apple jumped into the competition on Monday, with plans to bring the technology to more than a billion iPhone users around the world. Early into a two-hour presentation from its futuristic Silicon Valley campus, Apple revealed that it would be…
Each June, Apple unveils its newest software features for the iPhone at its futuristic Silicon Valley campus. But at its annual developer conference on Monday, the company will shine a spotlight on a feature that isn’t new: Siri, its talking assistant, which has been around for more than a decade. What will be different this…
If you haven’t yet seen the new and already-infamous Apple ad — the one in which a giant mechanical compactor violently crushes a bunch of musical instruments, books, sculptures, art supplies and toys, turning them into an iPad Pro — then Apple’s executives are probably happy. They’ve seen the headlines: “Apple iPad Ad Is Bad”;…
